Increase enrolments with online training for hot careers in 2010 and beyond

Recently Lee Graham posted “The ‘magic sauce’ to increase student enrollment”, a very good article on a simple concept which works brilliantly to increase enrollments. Basically, the article was about offering relevant and timely courses. What is relevant and timely? In a time when there is high unemployment, finding the skills and career courses that will lead to stable employment and even growth opportunities is very relevant. In other words, students will take courses that, not only resonate with their personality and goals, but also support a sustainable career path far into the future. Therefore, now is the time to add classes with the secret sauce – courses that will be relevant for a very long time.

Healthcare Professionals

Because baby boomers, the lion’s share of our population, are getting up in age, there are a number of industries and career professionals that will be in demand for many years to come. Healthcare professions are among the top of the list.

The three most in-demand job titles in the healthcare industry in November 2009, according to Indeed.com, a job search engine that aggregates career ads from all over the Web, were medical assistant, pharmacy technician, and dental assistant. They reported 153, 517, 68, 852, and 67, 340 new job titles for these positions in November, respectively. Other relevant courses to consider adding to your line up might be Administrative Dental Assistant, Advanced Coding for the Physician’s Office, and Veterinary Assistant,

Financial Services

More and more, baby boomers are seeking out the expert advice of financial advisors and due to the economic shake-up, financial analysts are also being sought by corporations, as well as the usual investment banks, insurance companies, and fund management companies. According to Indeed.com, November 2009 saw staff accountant and financial analyst as the number one and two top job titles in the financial services category, with 107, 328 and 100,127 job postings for these titles respectively.

Science and technology

There is a lot of promise in the area of science and technology fields currently. According to an article on top careers by US News and World report, employment of biomedical engineers is expected to grow by 72 percent from 2008 to 2018. The profession applies multiple sciences to the study of the human body and medical problems.  The article also predicted plenty of future demand for technical writers, curators, and film and video editors. The top four information technology jobs in November 2009 were graphic designer, business analyst, software engineer, and technical writer, with 67,649, 54,785, 49,389, and 47,994 job postings respectively. Video game design and development is expected to be a hot field for a long time as well.

Green Technologies

According to an article in the Long Beach Business Journal, fuel cell research and many other green jobs are a good bet for students looking for job security, due to the world’s growing interest in clean technologies and a sustainable environment.

“I would categorize fuel cell research as a green job because you are dealing with clean technologies,” Manuel Pérez, director of the career development center at California State University, Long Beach said. “In the future of California, if I looked in a crystal ball, I would say that the biggest industry growth is going to be in green technologies.”

Gatlin International offers many green career courses as well an online class that colleges and universities are swiftly picking up called Biofuel Production Operations.

Education

The education category led in the number of job ads in November of 2009. Sourcing Indeed.com, November job ads for educational positions were up 38 percent over job ads in the category a year prior.

Retail

In November, retail jobs saw a 17 percent increase over the same period in 2008, however most of those positions were in sales and customer service. This makes sense at a time when companies were struggling to find answers to the down economy. There were 307,509 customer service representative job listings in November 2009, followed second and third by customer service (86,926) and sales manager ads (75,134).

In looking for ways to increase enrolments in 2010 and beyond, look to the career paths that are now in-demand. It sounds simple, and it is – just go with the basic secret sauce.


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One Response to “Increase enrolments with online training for hot careers in 2010 and beyond”

  1. Your site is very informative ! I found your site in Yahoo when searching for ideas for my online applications for jobs site. Glad to be here . Thank you.

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